COPYWRITING vs. CONTENT WRITING

What's_the_Difference


WHAT'S THE DIFFERENCE?

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The two terms are often used interchangeably but there are notable differences between them.

Content Writing Is General

The purpose of content writing is to inform, educate and entertain the reader. Examples include cover letters, bios, newsletters, articles, e-magazines, blogs and books. 

Content writing for the Internet includes web content, articles, journalism, op-ed pieces, surveys, and quizzes.

Copy Writing Is More Specific

Copywriting is content writing taken to another level. The purpose of copy is to sell: a product, an idea or a service, therefore, it's more concise.

Copywriting for the internet incorporates web writing with SEO principles, while maintaining its original marketing purpose. 

Good copywriting strips sentences and paragraphs down to the main essentials and delivers the message quickly, while content writing allows more room for embellishment - leisurely intros, long quotes from sources, etc.

What is SEO?

SEO stands for Search Engine Optimization. Search engines (Google, Yahoo, Bing) crawl websites for info so they can deliver the most relevant results to their users. In order for your site to achieve a high ranking, specific tactics must be used when creating content. For instance, copywriters have to research keywords and optimize them in articles through proper density and placement in order to ensure that web users will find you quickly and easily. 



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