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word·smith [wurd-smith]
1. an expert in the use of words.
2. a person whose vocation is writing.


Spotlight on Editing

What is an editor? An editor is someone who makes sure that the written word is communicating clearly and effectively.

Many people are not aware that there are different kinds of editing. To help you define your needs and better understand the role of an editor we have provided some broad definitions for you.

 — comparing a document against an original to verify accuracy, as in legal proofreading; or checking typeset pages against copyedited pages to ensure all changes were made; or reading typeset pages a final time for typographical errors such as a missing quotation mark or an instance of amd where and should be

Copyediting — checking for grammar, punctuation, spelling, capitalization, formatting, and conformance to style guidelines; and at client's request editing sentences to remove passive voice, ambiguous references, awkward transitions, and wordiness

Substantive editing and rewriting — rearranging and rewriting paragraphs as necessary to improve clarity and flow of ideas; and editing sentences to remove passive voice, ambiguous references, awkward transitions, and wordiness


What's the Difference?

The two terms are often used interchangeably but there are notable differences between them.

Content Writing Is General

The purpose of content writing is to inform, educate and entertain the reader. Examples include cover letters, bios, newsletters, articles, e-magazines, blogs and books. 

Content writing for the Internet includes web content, articles, journalism, op-ed pieces, surveys, and quizzes.

Copy Writing Is More Specific

Copywriting is content writing taken to another level. The purpose of copy is to sell - a product, an idea or a service - therefore, it's more concise.

Copywriting for the internet incorporates web writing with SEO principles, while maintaining its original marketing purpose. 

Good copywriting strips sentences and paragraphs down to the main essentials and delivers the message quickly, while content writing allows more room for embellishment - leisurely intros, long quotes from sources, etc.

What is SEO?

SEO stands for Search Engine Optimization. Search engines (Google, Yahoo, Bing) crawl websites for info so they can deliver the most relevant results to their users. In order for your site to achieve a high ranking, specific tactics must be used when creating content. For instance, copywriters have to research keywords and optimize them in articles through proper density and placement in order to ensure that web users will find you quickly and easily. 


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